Bershka Goes Bohemian for SS 2016 Campaign

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Spanish Inditex retailer Bershka decided to stick to its roots, and so its men’s/women’s spring/summer 2016 campaign is explicitly bohemian. The models cast in the shoot were able to portray the teen generation the brand was built to target, and they were transported to the desert as the campaign’s setting. The photoshoot was designed so nothing stood out excessively; everything had its own place, and a lot of the garments even fit right into the desert concept.

Bershka Spring/Summer 2016 Campaign

But that is where some inconsistencies can be found. Some garments featured raw edges, which almost gave the impression that the model had been in the desert for longer than she would have liked. Other times, however, the models wore tailored and preppy tops and looked as though they were enjoying a fun vacation day with their friends. Both types of pictures looked great individually, but it made it a rather confusing cohesive campaign. Regardless of the overall portrayal of each shot, the styling was spot on for the location. The hair was always slightly matted, since it’s presumably hot, and the sunglasses aren’t overpowering anything when they are worn.

The Bershka spring/summer 2016 campaign is one that we can see many times among youth-driven retailers, but it always manages to stay fresh. Perhaps it’s due to the fact that the spring campaigns are released when many of us are huddled inside under a pile of blankets trying to stay warm. There’s something so nice about seeing the sun and warmth, even if it’s only in pictures that makes everything a little bit better and hopeful. If that was Bershka’s intent, then job well done – mission accomplished. Now all we have to do is wait until the sun actually warms us up to buy the clothes and wear them out like the stylish models in the ads.

The casting must have been a careful process, since the brand had to maintain a level of youth while still keeping everything fashion-progressive and editorial. And I’d say this was a successful endeavor as well. The women were having fun when they needed to be and working the raw-edged garments in their respective shots. The guys displayed an array of male styles in the youth today, as they cast two men with vastly different appearance types, which will ensure their products will appear more versatile.

And interesting aspect about the Bershka spring 2016 collection is its shoes. There was a pair of low-heeled ankle booties in one shot, and they perfectly completed the whole bohemian outfit and setting, but other than that, the photos were cut off before the shoes. It would have been great to see what else the brand has in its repertoire displayed on this medium, but I guess that does add a little bit of intrigue, since you can find more shoe options on their website. And with their theme of young bohemia, you’re sure to find the perfect set of kicks to finish off any look from the campaign, regardless of when they were released.

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Chloe Small Inez Suede Bucket Bag
Size: 8′ x 10.5′ x 1.5′ inches (H x W x D)
Price: $1390 USD, €995 euro

Need something stylish and totally different? Chloe reinvented the bucket bag and it’s literally drop-dead gorgeous.

Just a quick reminder, a few years back, the bucket bags were not really famous. In fact, it’s usually remembered as the ‘love it or hate it’ handbags. But today, the bucket bags are trending thanks to the work of the fashion designers.

The Chloe Inez Bag, you can carry it numerous ways; on your shoulder, over your shoulder, grab the handles with your hands or carry it with just one hand, just like a clutch bag. Priced


Chloe Small Inez Suede Bucket Bag
Size: 8′ x 10.5′ x 1.5′ inches (H x W x D)
Price: $1390 USD, €995 euro


Chloe Small Inez Studded Bucket Bag
Size: 8′ x 10.5′ x 1.5′ inches (H x W x D)
Price: $2350 USD, €1690 euro

It’s an easy carry bag yet with a timeless design. The Inez bag is available in single-color suede or for the more glamorous styles, in circular studs. The suede bag creates a more chic and relaxing feeling – perfect for work or summer.

The design with circular studs is best used win your casual-chic outfit. The combination of studs and dangling tassel is bold and dazzling.

So what do you think?




Chloe Small Inez Studded Bucket Bag
Size: 8′ x 10.5′ x 1.5′ inches (H x W x D)
Price: $2350 USD, €1690 euro


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Exuding timelessness, elegance and sophistication, Chanel flap bags are here to stay in the fashion world. However this time around, Chanel has added some feminine twist to their newest Cruise 2015 collection. Focusing on the ever changing needs of a modern empowered woman, the high fashion powerhouse reinvented the flap bag with a lovely, fierce, yet soft come back.

The Cruise 2015 flap bag collections are beautifully made with notes of a modern and fashionable taste as found in its texture, finish and materials. Ladies who are looking for a subtle feminine hand bag will find great comfort in Chanel’s Flower Crochet Flap Bag.

The color combination is soothing to the eyes with hints of lilac, light green, violet, and blue. Strikingly packaged in a cute flower power design with the CC logo in the front, it is utterly and undeniably chic and stylish. Make all your girlfriends envy by owning this highly coveted crochet flap bag and surely you’ll be the talk of town. This handbag comes with a whopping price of around $4,800 USD. Don’t worry, nothing ever comes cheap in the world of fashion.





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While we do share bag deals with you weekly, sometimes there is a bag that catches my eye, and after a double take, I realize the look and the price are both too good not to share. Karl Lagerfeldis well-known for his work behind Chanel and Fendi, but he also has his own label. I don’t usually find bags from his line that I’m drawn to, but before realizing this tote was his design, I really liked it.

Upon closer inspection, I found the Karl Lagerfeld Textured Leather Tote is not only incredibly well-priced, but also versatile. There are black and gray versions available, both equally attractive, and the leather is durable and textured. Much like Saffiano, this leather features a light structure and doesn’t end up being overly heavy. On this tote, the sides are expandable, which shows the interior in offsetting leather with a zipped pocket.

The bag costs $320, which is already considered quite the deal with the current state of handbag prices, but along with the tote, you get a cat luggage tag. Right now, bag embellishments are all the rage, and we’ve come to know that many cost hundreds of dollars. This removable tag shows off Choupette, Karl’s famous feline companion. All in all, you’re getting a classic bag with an extra touch at an amazing price. 

Karl Lagerfeld Textured Leather Tote Gray

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Good afternoon, lovely Roundup readers! It’s been a while since we last check in on the PurseForum, but please be assured that we have have missed you as much as you (hopefully) have missed us. It has been a busy couple of months, and we are very happy to be back. Our PurseForum members have been busy, of course, and we cannot wait to share some of the conversations we have listened in on in the last few weeks.


What better way can a purse lover start off the new year than with an enormous mountain of boxes from Chanel? We don’t have an answer that, so let’s open things up with clothefilly’s eyepopping photo of her Chanel collection, which starts her Bag Showcase thread off with quite a bang.


This thread in the Bag Showcase subforum is still unfolding, but because we love you, we will leave this magnificent quilted flap right here for you to enjoy. The Bag Showcase is where our members share their collections and the stories behind them. Our members are talented photographers, as well as talented storytellers, so do visit the Bag Showcase to learn more about them and their amazing bag collections. Relatively new member Kelly Walther also started a showcase thread that is not to be missed, particularly if you are a fan of Longchamp!


We love Chanel, and Clothesfilly’s thread got us hankering for more reveals from Karl and the gang, so we hot-footed it over to the Chanel Subforum to see if our members had done any shopping. BoyBags has been very busy and posted a triple reveal–how gorgeous is this partial family photo? Be sure to visit the reveal thread to see more.


Speaking of family photos, LoveHeart added a new pale pink bag to her collection and treated us all to this wonderful group shot in her reveal thread. Ktoo381n is contemplating her next purchase–a marvelous dilemma indeed. Fortunately, we have plenty of members ready to jump in with suggestions.


Kate Spade never fails to deliver sharp and stylish bags at a very accessible price point. The brand also knows how to throw in a little fun, and that’s a combination that is irresistible to our PurseForum family. The Kate Spade forum is a busy one; while catching up this week we found this terrific group shot from DP PURSE FAN, who has quite an eye for a bargain and a nice bag! If you are considering a purchase, be sure to visit this subforum for news on outlet stock, and pay special attention to the Promotions thread for special sales and discount codes.


Another collection thread caught our eye this week, this time in Jimmy Choo. Ujili added a stunning blue Duke Tote to an already impressive bag family last month and was kind enough to share this photo with us. These collection shots never fail to inspire us, and we love a peek into our members’ closets, too!


Uh oh. It’s not all joy and reveals on the PurseForum, friends. This week in Valentino Shoes,hotstar16 shared some heartbreak and pictures of her new Valentino Rockstuds. Seems like a little moisture and Valentino didn’t mix well in this case, and hotstar16 turned to her PurseForum family for opinions and support. What do you think of this Rockstud nightmare?


If you have been with us for a while, you know we love stacks, thanks to our dedicated stack fans in the Jewelry Box. This breathtaking ensemble belonging to Tanya1729 is from the David Yurman stack thread, and like so many stacks, works well because of the variety–this time, a snappy Clic Clac from Hermès paired with two classic Yurman bracelets.


Regulars here also know that we love to stop into the incredibly busy jade threads from time to time. Our jade lovers are a lively group of knowledgable aficionados who have become friends and enchanted many of us with their collections. This pretty bracelet comes to us from Junkenpo, who has shared many splendid pieces over the years. If you love jade, or if you know nothing about it, plan on visiting one of our jade threads–you just may fall in love!


That’s it for the first PurseForum Roundup of 2016. We are very glad to be back and looking forward to seeing you right here next week. We hope you had a wonderful holiday season, and, of course, we wish you all the best (rather belatedly) for 2016. In the meantime, have a pizza,courtesy of manons88!

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